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Roman Shimin

UX/UI Design Lead and Product Designer

Roman Shimin, UX/UI Design Lead and Product Designer. I turn complex product problems into clear, buildable experiences.

Seven years designing mobile apps and complex web platforms, from early product definition through implementation.

Selected work
Name
Roman Shimin
Experience
7 years across mobile and complex web products
Location
Montenegro (Remote)
Target role
Senior Product Designer

Selected work

Two projects that show the product decisions and systems thinking behind the work. Full case studies are in progress.

  • 01 · Consumer mobile app · iOS / Android / Tablet · 2018

    Absco Sheds

    Redesign of a consumer mobile and tablet app for Australia's leading shed manufacturer, combining assembly videos, manuals and AR shed visualisation.

    Case study in progress

  • 02 · B2B web platform · Web · 2022

    Procera

    Design of Procera, a complex B2B web platform for legal project management — planning, budgeting, task allocation, resourcing, monitoring and reporting.

    Case study in progress

Capabilities

What I take responsibility for

  1. 01

    Product direction

    Framing unclear briefs, defining the right problem, and turning ambiguity into an actionable product direction.

  2. 02

    Complex UX

    Structuring dense workflows, information, states, and edge cases so expert products remain understandable.

  3. 03

    Systems and consistency

    Creating reusable components and interaction patterns that allow products to grow without losing coherence.

  4. 04

    Design through delivery

    Working closely with engineering and stakeholders from early concepts through implementation and refinement.

Experience

Seven years designing products across unfamiliar and complex industries.

Since 2019, I've been a UX/UI Design Lead at Appello, a digital product studio working with clients from early-stage startups to large government enterprises — across domains like aviation logistics, agricultural technology, medical diagnostics and business-process platforms.

Staying in one place across product definition, design, development, launch and iteration means seeing decisions play out in production, and working with the same engineers and stakeholders long enough for real collaboration rather than a single handoff.

07
Years designing digital products
01
Company, many industries

About

Difficult problems get simpler when they're framed honestly.

I look for the version of a product that balances what users need, what the business needs, and what a team can realistically build well. I'm interested in shaping products, not only screens.

I'm drawn to unfamiliar, complicated domains — the kind where understanding how the business actually works is most of the job — and to turning that understanding into something people can use without thinking about it.

More about how I work

Contact

Open to Senior Product Designer roles.

If you're hiring for a senior product design role, or want to talk through how I work, I'd like to hear from you.

hello@romanshimin.com
Location
Montenegro (Remote)
Availability
Open to Senior Product Designer roles, remote or relocation.